The patent holder of a randomly-generated 3D 'tag' incorporated into an on-line track and trace system, Verytag LLC, has licensed its technology to a new entry in the In Case Of Emergency (ICE) notification field, Alertag, which provides consumers self-managed data entry and storage. Allowing any emergency service provider with Internet access direct connection with the user's ICE information, users receive a "tag" with a unique code and number.

Verytag (http://www.verytag.net ) is a 3D authentication technology designed to safeguard Brands and products against fraud, tampering, counterfeiting, and diversion. The tag itself can be customized for a wide variety of applications: tamper-evident seals for pharmaceuticals, fabric labels for clothing, stickers, etc.

Each verytag is unique and can identify the object attached in great detail. Authenticity of a Verytagged product is verifiable on-line via PDA, PC, or camera phone with a demonstration being available on the site.

The Verytag Track & Trace software allows for interactive management at all levels of the supply chain. From manufacture through final purchase, each item is identifiable. The software accommodates multiple sites and users, reporting and alerts feedback, secured access. No software installation is needed because Verytag seals and labels are scan-able.

The Verytag technology has been adapted by Verytag to specifically address emergency contact information. Emergency Service providers can access all the pertinent information from one site. Alertag users self-manage the information regarding allergies, medical records,whom to call,  and insurance contacts. The service is available on a yearly subscription basis directly from the website and Alertag expects to be in major retailers by the end of the year.

Along with Verytag patented anti-counterfeiting technology, Verytag Track & Trace secured platform provides an edge in security and traceability.