IDENTITYprotect.com is now offering customers even more to protect against identity theft. Insurance, theft alerts and identity theft restoration to the already free services of freeIDENTITYprotect.com is added by the upgrade. The existing free services are still free.

CEO Demoxi, Inc., the parent company of freeIDENTITYprotect.com, Jim Adler, said: “According to the Federal Trade Commission , identity theft is on the rise – and people are rightly looking to protect themselves. We created an upgrade to freeIDENTITYprotect.com to provide our customers the highest level of protection available”. “For some customers freeIDENTITYprotect will take care of all their needs but for those customers who are at risk of identity theft or just want extra protection, this upgrade will provide that within the same easy to use site.”

The premium upgrade alerts the consumer if their personal information such as credit card and social security numbers are found and monitors the Internet black market for compromised personal information. This will enable consumers to proactively take action and help prevent an identity thief from using their good credit. It also provides a $1 million service guarantee, $25,000 of identity theft insurance, and access to identity theft specialists to help consumers restore their good credit and name should an identity theft occur.

This service builds on a free service, freeIDENTITYprotect.com, which provides access to the leading protection services from the U.S. Federal Trade Commission, the Direct Marketing Association, and the National Credit Reporting Agencies. The service includes access to free credit reports from all three credit bureaus, credit card offer reduction, credit bureau fraud alerts, National Do-Not-Call List access and a junk email reduction service. Consumers are provided with instructional videos, step-by-step instructions, and alerts for obtaining their next free credit report and for re-registering for a fraud alert.

Vice President Identity Services for Demoxi, Inc. and freeIDENTITYprotect, Craig Muller, said: “Just as with freeIDENTITYprotect, we looked for the best available services to provide to our customers so they can easily get all the identity protection they need in one comprehensive site. The Premium upgrade adds the best insurance, fraud detection and credit restoration options available”.