Giving shoppers thousands of ways to pay for their preferred software through Avangate, a full-service provider for electronic software distribution and reseller management, Avangate, announced, at the Software Industry Conference (SIC), that it has integrated the TrialPay payment option into its e-commerce platform. Simply by buying or trying something else from one of their favorite brands, TrialPay is the payment option that gives online shoppers the software they want, for free.

By ensuring that every customer can find an offer that compels him to purchase, TrialPay creates new revenue from the software publisher's current traffic. Sellers in the Avangate network, using TrialPay, give away their product for free when shoppers complete one offer from blue-chip advertisers (e.g. send flowers or sign up for a DVD rental service). Using revenue from the advertiser, the Avangate seller is paid the full value of the free product-and often even more. With TrialPay everyone wins: shoppers get a free product, merchants earn more revenue and advertisers acquire new customers.

CEO at Avangate, Carmen Sebe, stated: "Our partnership with TrialPay empowers software companies with the latest payment option available, helping them adapt to the rapidly changing online landscape and significantly increase sales from their current traffic and customer base." She added: "TrialPay provides customers with compelling ways to complete their purchases, and we are happy to add this unique tool to our e-commerce platform."

Avangate's sellers, through this partnership, are encouraged to incorporate the TrialPay payment option in strategic places (direct-payment option on their Web site and through marketing campaigns, in-product and download interstitial messaging, uninstall prevention, etc.) to improve conversion rates and make more sales.