The global leader in on-demand customer service software, Parature, today announced the success of ParaFest ‘08, their fourth annual users’ conference, that was held April 2 – 4, 2008 at the Green Valley Ranch Resort, Spa & Casino in Las Vegas, NV. While networking with colleagues and peers, bringing Parature customers from across the world to gain valuable knowledge from industry experts and thought leaders, the innovative conference was the company’s largest users’ event yet.

Director of Customer Service at TMA Resources, Anne-Marie Bitman, stated: “ParaFest has given us an incredible venue to educate ourselves on industry best practices and trends, learn new techniques to improve our efficiency using Parature Customer Service™ software, and to socialize and exchange ideas with our industry peers”. “ParaFest is a great event and valuable resource for all Parature users.”

Led by Parature customers and other industry experts, ParaFest ’08 featured an exciting mix of best practices workshops, case studies, and hands-on training sessions. Attendees had the unique opportunity to exchange ideas and network with Parature executives and staff, as well as with their peers. Attendees were able to take advantage of the Parature Solutions Center where users met with Parature experts to experience new products and learn best practice tips and techniques for using Parature software.

Parature CEO and President, Duke Chung, stated: “We were thrilled to bring customers, partners, employees and other industry experts together for ParaFest ‘08 in Las Vegas”. “ParaFest is a customer focused event, providing them the opportunity to share best practices and ideas with their peers, and is another example of Parature delivering the innovation and leadership that the industry and our customers have come to expect from us.”

Through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently support, serve, engage with and retain customers in today’s Web world, Parature enables any organization to fundamentally change the way they support their customers. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic,
on-demand software enables organizations to get up and running easily, quickly and efficiently.