New way to enable connection between buyers and sellers by phone in the online marketplace without the loss of private information. The phone is making a comeback in the world of online classifieds without forcing sellers to reveal private contact information. Now the first cell phone-integrated online marketplace provides telephony functionality directly in classified ads posted on the Gumiyo Web site.    

    The sellers receive secure telephone calls initiated online by potential buyers. Similar to the way other popular classifieds sites allow users to be reached via email without publishing a personal email address, Gumiyo users can now be reached by phone without publishing their personal phone numbers.   Sellers no longer have to be tied to their computers to connect with buyers due to a secure method to be reached by phone from the Internet.
    The process is quite simple. A potential buyer who visits a seller-posted ad on the Gumiyo Web site can enter a mobile or land-based number and then click a button to create a secure phone connection. After the button is clicked, the buyer and seller’s respective phones will ring, and the parties will be connected much like a conference call. All calls are logged in the seller’s secure Gumiyo control panel so that any unanswered calls can be retrieved later.  

    The partnership with JAJAH is part of Gumiyo’s strategic vision to extend the traditional online marketplace to mobile phones and be the first end-to-end mobile commerce platform. By offering live JAJAH-powered phone calls as a contact method for sellers, Gumiyo takes this vision another step further.

    Roman Scharf, Jajah co-founder, stated: "By integrating Jajah, Gumiyo brings value to their users by bringing together the buyer and seller without exposing their personal information. This is a great example of an innovative Voice 2.0 solution. In today’s world, privacy and identity management are critical. Gumiyo gets it"
    In addition, Rich Abronson, vice-President and co-founder of Gumiyo, stated: "We see the partnership between Gumiyo and JAJAH as a true win-win situation for us and our users. JAJAH allows us to expand the connection channels available to our users beyond email and text-messaging, and our users will have an opportunity to become JAJAH customers for their everyday calling needs at extremely cheap rates or even for free".   

    The service offered by Gumiyo is an “always-on, always-connected” and connects buyers and sellers by extending the traditional online marketplace (that links buyers and sellers in real-time) to mobile phones. The company provides tools for buyers and sellers to connect, communicate, and complete transactions anytime and anywhere.