To facilitate online purchases at iomagic.com, a leading provider of data storage products, I/OMagic Corporation, announced the launch of their newly redesigned web site. Allowing customers easy access to the products they are seeking, the enhanced website is designed to simplify navigation. Making navigation seamless, the redesign also utilizes a soft color scheme that is visually attractive.

Justin Garbett, Webmaster, said: "We have been online for ten years and know how important a website is for consumers to learn about a company, easily access product information, and purchase products". "We have spent a considerable amount of time studying our online customers' navigational behavior to enhance the design of our new site and provide a more intuitive website so a person can find what they need quickly and effortlessly."

New graphics, colors and product descriptions are featured in the redesigned website. Offering useful information about buying, researching and understanding data storage devices, the site, in the coming months, will also feature an all-new, "How To" section.

Vice President of Marketing, Don Wallis, stated: "The Internet is a great resource for consumers to research computer hardware. We strove to make our site a better resource to assist our customers and consumers in general in make a better purchasing decisions by providing articles like 'Things to Consider when Selecting a Hard Disk Drive' and 'How to Protect You Portable Hard Drive's Data If Lost or Stolen".

Their external usb hard drives, ranging in size from 250GB to 1,000GB drives are I/OMagic's most popular products. Making it easier to view the product photos, all the graphics for these products as well as nearly 125 others were upgraded. Including the Data to Go III, a portable hard drive with push button backup that is sleek and stylish, and the Fingerprint ID Data to Go IV USB drive for locking features for advanced security, the new website features new products.