The team will be ready to provide software companies with an enhanced ARMS (Avangate Resellers Management System) and a comprehensive info on what it takes nowadays to manage a growing software distribution channel.

Avangate, with the ARMS solution, answers the challenges of any company distributing software worldwide through a network of resellers: from setting credit limits partner margins and processing orders, automatically generating invoices to gaining control over the entire distribution channel with comprehensive reports and end-user information. Including a full eCommerce Platform, results-proven Web Marketing Services and a quality-driven Affiliates Network, Avangate, furthermore provides a full range of online software distribution services.

Sales Manager at Avangate, Laurentiu Ghenciu, declared: "We are the second year at Microsoft WPC and, following the last's year feedback, we've worked into providing software companies, distributors and resellers with an updated edition of the ARMS platform, focused on sustaining the channel management processes. ARMS fits multiple business models supporting efficient distribution strategies to match the local or the worldwide markets characteristics - different pricing options, customized communication with resellers, multilanguage ordering interfaces, and more".

While distributing RAV antivirus software through a Worldwide network of resellers before selling the technology to Microsoft back in 2003, the improved ARMS platform ads a professional standpoint of the modern global software market to the long term know-how gathered by GECAD Software (mother company) in real business conditions.

Checking the marketing pulse and presenting, this year at Microsoft WPC, Avangate solutions updates will be Lucian Balaban, ARMS Project Manager and Rully Hossu, eCommerce Business Consultant.