iovation is leading the way in providing innovative reputation systems that protect hundreds of online services and millions of consumers from all forms of online fraud and abuse, as online merchants require stronger fraud management tools to defend their online services from more sophisticated and organized fraud tactics. iovation CEO and co-founder, Greg Pierson, will speak about "Reputation as the Foundation for Online Accountability" at the 6th Annual Merchant Risk Council (MRC) Conference in Las Vegas, Nevada, March 4-6, 2008. The session will take place on Wednesday, March 5, 2008, from 1:00-2:00 p.m. at the Security & Authentication, La Tour 1.

    Networks are increasingly vulnerable to attacks because identities can be easily created using fraudulent or synthetic information, because user anonymity often conflicts with the need for accountability. How device reputation can be used in parallel with identity systems to create a system of accountability for the online eco-system will be explored by this session.

Topics of discussion will include:

   * Device reputation is the new "frontier" for online fraud and abuse management
    * How does reputation work and why it is powerful?
    * Reputation is an accountability metric
    * Using reputation increases privacy, accountability and convenience

    As the CEO and co-founder of iovation, Greg Pierson is the visionary leader behind the use of reputation systems to prevent fraud and abuse of online services. Being an expert in the areas of Internet security and fraud management, Greg is a frequent speaker at industry trade shows across the globe, where he speaks about various topics including fraud management and emerging technologies that protect online environments against fraud and abuse.

    Headquartered in Portland, Oregon, iovation, pioneered the use of device reputation for managing online fraud, abusive behavior and multi-factor authentication. iovation manages today the reputation of tens of millions of Internet-enabled devices worldwide, allowing its customers to control online fraud and abuse while benefiting from sharing device reputation intelligence.