A new website has been launched today by Identity Safeguards (www.identitysafeguards.com) , the National Data Protection and Identity Theft Recovery Leader, aiming at preventing confidential data breach and response strategies for business leaders. The services provided by Identity Safeguards, such as the Confidential Identity Protection Solution (CIPS) and the Emergency Incident Response Solution (EIRS), make it stand out on the market.

With the help of Confidential Identity Protection Solution, businesses have the possibility of detecting and mitigating data security exposures combined with a comprehensive emergency incident response plan. Among the advantages offered by this Solution are information security assessment, incident response plan gap assessment and readiness plans, employee education and anti-phishing tools.

The Confidential Identity Protection Solution is the most advanced and elaborate proactive solution on the market. Improved over the past two years, the Solution includes a breach insurance policy, meant to cover the potential costs of a data breach. This policy covers legal liability damages, defense, regulatory action, and notification expenses, in addition to crisis management, and identity theft recovery services for victims, including education, assistance and credit monitoring.

Richard Kam, Identity Safeguards President and Industry Expert, stated: "Confidential data loss or theft and resulting identity theft has become a risk businesses and consumers cannot afford to ignore".

According to a study conducted by the Ponemon Institute, LLC, in October 2006 and entitled "Cost of a Data Breach", it has been shown that one of the most popular crimes in America is identity theft. It costed a business an average of $4.8 million per data loss or theft in 2006, or $182 per lost record.

According to Kam, "That is only an average. Some data breaches have cost a business upwards of $22 million. And the figure is steadily rising. Businesses are increasingly at risk of experiencing high-profile data breaches involving extensive media coverage and potentially alienating consumers."

Kam continues: "Our new website reflects the core of our business, and that is creating plans in conjunction with our Emergency Incident Response Service to help businesses prevent data breaches, and address issues before they occur, rather than merely assisting them after damage has been done, though we do that as well. CIPS (Confidential Information Protection Solution) has proven successful during the past two years and we're confident it will continue to lead the industry in providing businesses the protection they are searching for."

Identity Safeguards, LLC, (www.identitysafeguards.com) provides fully-managed data protection and identity theft recovery services to individuals and businesses. Identity Safeguards offers businesses proactive and reactive solutions both to manage the risk of data breach and to respond effectively by offering the appropriate remedies to consumers in the event such a breach occurs. Identity Safeguards also offers legal notification, call center services, and ID Protection Packages containing credit monitoring and reimbursement. This highly specialized service, along with Identity Safeguards' Confidential Information Protection Solution (CIPS) and Emergency Incident Response Service (EIRS), is what separates Identity Safeguards from the majority of competitors who typically offer do-it-yourself kits along with credit monitoring, or after-the-fact solutions alone that fail to protect businesses and individuals from repeat incidents. Identity Safeguards provides restoration services for thousands of citizens in the U.S. Currently, hundreds of corporate entities, government agencies and non-profit organizations nationwide offer Identity Safeguards' proactive and reactive solution to the data breach and identity theft problem.