NetworkFacts Launched by ClickFacts

The industry's first comprehensive solution for exposing malware, spyware and malicious intent in web advertising, called NetworkFacts was unveiled today by the developer of automated risk discovery solutions, ClickFacts. Being delivered as an on demand solution to advertising networks and ad server companies, NetworkFacts is available from ClickFacts now.

By providing automated and continuous risk discovery that exponentially accelerates response time against hackers, NetworkFacts relieves advertising networks from the burden of manual content review of advertising and publishers sites. A manual approach is extremely costly and only marginally effective against the proliferation of malware, phishing, brand theft, spyware, and mis-targeting attacks plaguing the $17 billion online advertising industry. Ad networks and ad servers, using NetworkFacts, can quickly, easily and automatically:

    * Verify ads are placed within the context of the brand, and on sites with appropriate content
    * Determine that all landing pages associated with a specific ad are free of malicious code
    * Scan ad content for malware infections (PPC ads are increasingly becoming malware Trojan horses)
    * Ensure publishers' content meets the Terms and Conditions of the network and advertisers
    * Identify malware embedded on publishers web pages

"We only place ads on transparent networks. But even when they are transparent, there is a lot of risk relative to content that we and our clients do not choose to be associated with. There are hundreds of network opportunities and not all are alike in the surety that we are getting what we pay for. We'd much rather do business with networks that are verified by third-party solutions like ClickFacts. This technology gives us a higher level of trust in the networks and puts our clients in a better facing environment for their consumers", commented David L. Smith, Mediasmith CEO.

During his appearance at Silicon Valley Bank's upcoming panel titled "Building a Secure Company, Best Practices to Develop against Cyber Threats" on May 15, Michael Caruso, ClickFacts' CEO, will officially unveil NetworkFacts, highlighting the security issues that are critical to address when building a secure company.