Motorcycle Superstore Joins Ethoca Fraud Management

The global leader in collaborative fraud management, Ethoca, today announced that the leading online US motorcycle accessory retailer, Motorcycle Superstore, has joined Ethoca's international network of fraud fighters intent on reclaiming their share of the $30 billion in annual revenue forgone globally because of current fraud prevention practices.

The cost of online fraud in the U.S. surged, according to a recent study, more than 16% in 2007 to an estimated $3.6 billion. In the effort to manage their risk and control fraud losses, online retailers, however, routinely reject 3 times as many orders as potentially fraudulent as actually are, giving up as much as $30 billion in potential revenue globally. This lost profit opportunity adds a substantial burden to the direct fraud costs that merchants suffer.

CEO of Motorcycle Superstore, Inc., Don Becklin, said: "Our fraud management process must be effective in order to add value to our rapidly expanding business". "Ethoca's collaborative approach, working together with other companies to increase the accuracy of our fraud decisions, is the type of innovation Motorcycle Superstore has been waiting for."

Motorcycle Superstore has a single storefront offline at its Medford, OR headquarters, but does approximately 90% of its business online. Motorcycle Superstore, ranked 310 in Internet Retailer's Top 500 Guide to retail websites, is the number one online source of accessories for motorcycle enthusiasts with a broad selection of motorcycling gear. MotorcycleUSA.com, a companion site, is the premier source for news, reviews and "community services" for motorcyclists.

Ethoca's global collaborative anti-fraud network is rapidly gaining momentum as a cross-industry effort to put more teeth into stopping fraud. Global leaders in the world's major e-commerce markets, from online retail to electronic payments to online charities to gaming, see Ethoca's collaborative fraud management service as a way to gain access to information not available any other way that will enable them to make more informed decisions and enhance profitability. Aaccepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment, Ethoca is the only service that allows companies to learn and benefit from the fraud experiences of other companies.

Ethoca's President and CEO, Andre Edelbrock, said: "We are excited to welcome Motorcycle Superstore to the network. They are a recognized online retail leader, whose membership enhances the value proposition and strengthens the ROI for everyone, and further broadens the number of vertical retail markets supported by our service".