Individual privacy control touted by new ID theft prevention service: individuals not asked to grant power of attorney; fraud alert call forwarding reinforces early warning notification, sensitive info never stored,web based service places emphasis on total privacy control and secrecy of all individuals as the only way to stop ID theft.

V.P. of LockDown My ID LLC, Anthony Tomei, declared: "Smart technology along with an emphasis on total privacy of all individuals is the only way to prevent identity theft from ever occuring." The Phoenix Arizona based company's website, http://www.lockdownmyid.com, is offering quite a unique service that some say rivals LifeLock and other copycat services that claim protection over prevention.

By allowing individuals to LockDown their identity using a virtual web based service that doesn't ask for power of attorney, doesn't store sensitive personal information and offers fraud alert call forwarding with up to 3 phone numbers, plus e mail alerts to make sure consumers are quickly notified wherever they may be, LockDown My ID has taken a different approach to identity theft.

Tomei continues: "Actual services that benefit the consumer will spearhead an effort to help individuals extract and request removal of their indentity from numerous databases online and offline."

According to the Privacy Policy on the LockDown My ID website: LockDownMyID respects the privacy of consumers. They do not act as a third-party middleman like other identity theft prevention/protection companies that store your sensitive personal data on their server where it is at risk for serious potential data breaches, nor they not require "Power Of Attorney" from consumers. LockDownMyID believes in "individual sovereign/privacy". The more classified an individual is the less chance there is for identity theft to occur. They advocate the total complete privacy of individuals in other words. That says it all.

To send a clear message to it's competitors and those who store sensitive personal information on databases that only total privacy is the key to protection and that individuals have an inherent right as Americans to LockDown their ID, LockDown My ID has launched a campaign.