A leading provider of application hardening solutions designed to protect software intellectual property (IP) from piracy and tampering, Arxan Technologies, announced today that chief marketing officer of Arxan, Amena Ali, will deliver a keynote presentation at Digital Living Room, taking place in San Francisco, CA, March 18-19, 2008.

The rush to provide in-home entertainment is driving both business models and new technology. As consumers continue to invest in home entertainment, including media center PCs, HDTV, digital video recorders, IPTV, new generation gaming or broadband internet services, the mix of content stakeholders that contribute to the digital home increases in number and complexity, results int the fact that digital content is more vulnerable than ever to unauthorized consumption. This could have a substantial financial impact, for content stakeholders that make today's Digital Living Room Conference possible.

Content stakeholders are increasingly faced with the challenge of protecting digital content, from media gateways that must continue to evolve toward open software platforms, to electronics companies that need applications to process high-value digital content, and even video production software suppliers. GuardIT®, a new generation of software protection provided by Arxan Technologies, protects digital content and software applications where they are most vulnerable, while ensuring that performance is not compromised.

Ali's presentation, entitled, "Why Content Stakeholders are Demanding Digital Application Protection," will discuss how content stakeholders can prevent tampering and combat software piracy of digital content. She will also present case studies that highlight the success of this protection.