The Internet Video Network showcasing original, Made-for-Internet (‘MFI’) programming, GoFish Corporation, announced recently a strategic partnership with Broadband Enterprises, the world’s premier online video network. The partnership will allow GoFish to distribute its MFI shows across Broadband Enterprises’ syndication network of over 1,800 affiliate Web sites.
Even more, in addition to providing distribution services to deliver GoFish’s video content across the Internet, Broadband Enterprises will be responsible for the insertion, delivery, serving and tracking of advertising across these streams. The two companies will collaborate on the sale of advertising and will share revenues from the video streams that are offered across Broadband Enterprise’s syndication network.
GoFish and Bolt Media, which are pending merger announced in February, combined represent the biggest independent online video property on the Internet, according to comScore Media Metrix. Broadband Enterprises currently offers targeted ads across more than 800 million video streams per month and has an aggregate audience count of roughly 40 million monthly unique users, according to comScore Media Metrix.
GoFish operates an Internet Video Network that concentrates on the development of a wide selection of original, MFI programming. These programs incorporate elements of both professionally produced and user-generated content to generate an immersive and highly interactive user experience. The company tries to introduce new shows every quarter and has partnered with some of Hollywood’s leading talent, agencies and management firms for their development. Peter Guber, chairman and CEO of Mandalay Entertainment Group, is a member of the GoFish board of directors.
Matt Wasserlauf, CEO of Broadband Enterprises, stated: “The explosive growth of online video has prompted content creators and advertisers to look to this medium as the next frontier in entertainment. Broadband Enterprises’ distribution and ad serving capabilities combined with GoFish’s original video programming create an extremely compelling platform with which to capitalize on this expansion.”
In addition, Michael Downing, founder and CEO of GoFish, said: “We are very excited to announce this partnership with Broadband Enterprises, which will massively broaden the reach of our original MFI programming and deliver targeted, editorially relevant ads across our shows. With these enhanced distribution capabilities and our growing slate of programs, we are creating one of the most robust online video offerings available on the Web.”
For more information visit www.broadbandenterprises.com and www.gofish.com.