Launched today, freeIDENTITYprotect.com provide customers the first free comprehensive resource for identity theft protection. This service consolidates the best-of-breed services available to consumers today in one location - providing a one-stop-shop for identity theft prevention.

    Jim Adler, CEO Demoxi, Inc., the parent company of freeIDENTITYprotect, said: "Consumers are confused about how best to protect themselves online. So, they often do nothing, and identity thieves are exploiting that confusion", "freeIDENTITYprotect changes that by giving consumers an easy one-stop-shop for the best ways to protect themselves."

    Access to the leading protection services from the U.S. Federal Trade Commission, the Direct Marketing Association, and the National Credit Reporting Agencies is provided by freeIDENTITYprotect. The service includes access to free credit reports from all three credit bureaus, credit bureau fraud alerts, credit card offer reduction, National Do-Not-Call List access and a junk email reduction service. Step-by-step instructions, instructional videos, and alerts for obtaining their next free credit report and for re-registering for a fraud alert are provided to consumers.

    According to the Federal Trade Commission, nearly 10 million Americans became victims of identity theft last year- a 41 percent increase over the year before - making identity theft the fastest growing crime in the U.S. Victims of this crime quickly discover that restoring their name and good credit is a complex, time-consuming, and expensive process.

    "With database breaches and identity theft on the rise, many companies are providing identity protection services - but in most cases these companies are charging consumers for services that are currently available for free," said Craig Muller, Vice President Identity Services for Demoxi, Inc. and freeIDENTITYprotect. "freeIDENTITYprotect addresses the growing need for identity theft protection by consolidating these free services into one site."

    In addition to freeIDENTITYprotect, Demoxi offers consumers a paid service called premiumIDENTITYprotect. This service monitors the Internet black market for compromised personal information, and alerts the consumer if their personal information such as credit card and social security numbers are found. This will enable consumers to proactively take action and help prevent an identity thief from using their good credit. It also provides a $1 million service guarantee, $25,000 of identity theft insurance, and access to identity theft specialists to help consumers restore their good credit and name should an identity theft occur.