The new channel program - Fortiva Alliance Network (FAN) - will give resellers, value-added product vendors, and integrators the opportunity to target the growing market for email archiving solutions with Fortiva’s on-demand solution. Components of the program include comprehensive technical, sales, and marketing support as well as access to an online partner portal.
The compound annual growth rate for managed email archiving from 2007 – 2010 is estimated at 84.9 percent, compared to just 24.5 percent for on-premise solutions, according to a recent report by Osterman Research. As the only on-demand product with support for a complete range of email archiving needs, including email storage management with attachment stubbing, complex search for legal discovery, and compliance with supervision and retention requirement, Fortiva partners are in a unique position to address this burgeoning market.
Eric Goodwin, CEO, Fortiva, stated: "There are inherent challenges and conflicts when a company maintains both direct and channel sales – with that in mind, we have made the strategic decision to focus our efforts on supporting our channel partners. Over the past month, we have added two significant resellers to our partner list, with Microsoft Managed Solutions and Bell Canada’s Managed Information Solutions. The Fortiva Alliance Network program will provide these and future partners with the support they need to successfully target the growing on-demand market for email archiving, while providing unique opportunities to build annuity-based revenue."
The Fortiva Alliance Network will focus on offering a select group of partners with the tools, expertise and resources necessary to effectively meet their customers' archiving needs with Fortiva's solution. The program brings a range of participation levels structured to meet varying business requirements, with increased support and partner rewards based on partner level/investment.
Among the benefits we can find: * The ability to leverage Fortiva resources including training, sales, marketing and customer support, and access to the Fortiva Partner Portal;
* Joint business planning with dedicated channel managers.
* Sales force training, quick-start sales support, and technical certification training for technical staff to enable them to perform pre-sales support;
* An annually recurring revenue model;
* Joint participation and support for lead generation programs and business development events such as tradeshows and online seminars;
To learn more about the Fortiva Alliance Network or to apply to become a Fortiva partner, visit www.fortiva.com/partners.
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