A leading security provider for the consumer, enterprise and SMB markets, Webroot, announced it has been selected by Everything Channel as a CRN Emerging Tech vendor. For the Webroot® E-Mail Security Software as a Service (SaaS) and Webroot Web Security SaaS solutions, which deliver high margins for channel partners with innovative and easy-to-use technology, Webroot was recognized by CRN.

Webroot introduced, in January 2008, the E-Mail Security SaaS solution which includes dynamic virus and spam filters to protect against 98 percent of e-mail spam and 100 percent of known viruses, as well as data archiving capabilities. While ensuring appropriate employee Web usage, Webroot launched, earlier this month, the Web Security SaaS solution to protect both on-site and mobile employees from viruses, spyware and other malware attacks. Both solutions are delivered through the Webroot Channel Edge™ Partner Program.

The top reasons channel partners add emerging technologies, according to CRN’s Emerging Tech Survey, include: emerging vendors offer higher margins, customers want alternative product choices; emerging vendors provide better services opportunities; the technology complements a channel partner’s existing practice areas; the technology is superior to other products in the market segment; emerging vendors pay better attention to partners; and emerging vendors have better joint marketing programs. In addition, 61 percent of channel partners surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

Senior vice president and editorial director, Everything Channel editorial, Robert C. Demarzo, stated: "New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors."
 
Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted channel partners. Vendors who were selected for the CRN Emerging Tech list have an established channel partner program and formal guidelines for recruitment. A recognized vendor must demonstrate that its direct sales mix is trending down as evidenced by the company’s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player.