The leader in collaborative fraud management, Ethoca, today announced that an online dealer in photographic equipment and personal electronics, UK Digital Cameras, has joined Ethoca's global network of fraud fighters aiming aiming to recoup more than $30 billion in annual revenue for internet businesses around the world.

    According to Andrew Showman, Director and Co-Founder "UK Digital Camera's sells a lot of goods that are targeted by criminals and fraudsters because of how easy they are to sell on the black market",  "We need to be ever vigilant about protecting our business against fraud, but we also see an upside in being able to accept more transactions that traditional risk assessment tools would reject. Only Ethoca's collaborative model can do this for us." Showman continued, "If we can reduce losses and increase revenues, that goes straight to our bottom line. Besides, we know that fraudsters are working together against merchants, so it's just common sense that we need to work together as retailers to fight back."

    UK Digital Cameras is the latest to join a movement that is fast gaining momentum among financial services, e-tailers and online gaming operators - in the UK and worldwide to work together through Ethoca's collaborative fraud management services.

    From online retail to electronic payments to online charities to gaming, global leaders see Ethoca's collaborative fraud management service as a way to inform their decisions and enhance their profitability on thousands of transactions every day. Ethoca is the only service that allows companies to benefit from the payment experiences of other companies. Accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment. According to recent research, better fraud management can result in e-businesses recovering more than $30 billion in previously foregone annual revenue.

    "We are very pleased to have UK Digital Cameras join us. As an online retailer, they have an outstanding reputation for customer service and satisfaction, and their business is growing extremely rapidly. This is another step forward in creating a truly global cross-industry effort to halt and reverse the growth in online fraud - Ethoca's collaborative fraud management platform is proving to be a very compelling way for merchants to work together," said Andre Edelbrock, Ethoca's President and CEO. "If you sell online, it doesn't matter what kind of business you are, you will increase your returns with Ethoca. That's why we're turning competitors into collaborators."