A bet its placed on collaborative fraud management by Ireland's largest independent bookmaker.

The leader in collaborative fraud management, Ethoca, announced today that Ireland's largest independent bookmaker, Boylesports, has chosen Ethoca's global collaborative anti-fraud network to help it increase customer retention, speed up dispute resolution and prepare for entry into new markets.

Boylesports' decision to team with Ethoca makes it the most recent company in the global gaming industry to join Ethoca's fast-growing network, which includes such gaming leaders as William Hill, bwin, 888, Stan James and Ladbrokes.

With its Headquarters in Dundalk, Co Louth, Boylesports offers its customers three distinct betting channels: nationwide retail branches; online sports betting, poker and casino; and Fon-A-Bet. Keeping pace with fraud across all three channels has became a growing concern. Ethoca's fraud-fighting technology will improve several critical aspects of Boylesports' operations: by enabling its good customers to start wagering more quickly thus increasing customer retention; by proactively increasing deposit limits for good customers; by distinguishing between fraudsters and customers with a legitimate grievance to speed dispute resolution, and by identifying new patterns of fraud as Boylesports enters new markets in Eastern Europe and Asia.

"Boylesports prides itself on offering customer service that is second to none, so it's important that we strike the right balance between rejecting fraudulent transactions and potentially turning away good customers," says Michael Bent, Head of Finance and Internet Development,, Boylesports. "Ethoca's collaborative anti-fraud network enables us to do just that, reducing operational expenses and increasing profits. That means we can concentrate our resources on the customers who are as passionate about sports and betting as we are. Ethoca's solution puts the odds in our favour."

"We are pleased to welcome Boylesports to our fast-growing ranks of companies around the world united in the battle to fight online fraud," said Andre Edelbrock, Ethoca's President and CEO. "By pooling payment data and experiences, Ethoca customers are alerted to large-scale fraud patterns earlier and stay ahead of those who try to game the system. Our customers benefit far more by working collectively than what any could achieve alone, because seeing fraud in near real-time enables more-informed decisions, which means they can move quickly to avoid losses. That's why Ethoca is turning competitors into collaborators."

Ethoca Limited (www.ethoca.com) has its Headquarters in Dublin, Ireland, with offices in Toronto, Canada, and is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment (i.e., business by internet, phone, fax or mail) to make more informed decisions about their customer transactions by sharing transaction experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit www.ethoca.com.

Boylesports (www.boylesports.com) is Ireland's largest independent bookmakers. Since it's establishment in 1989 by John Boyle, Boylesports has been recognised for setting new standards of customer service in the industry in Ireland. For more information, visit www.boylesports.com. Boylesports also offer a full suite of great online products including Poker, Casino, Skill and Bingo

EthocaTM is a registered trademark of Ethoca Limited.