In an interview with Ron Powell and the Business Intelligence Network (www.BeyeNETWORK.com), Donald Farmer, Principal Program for Microsoft SQL Server Data Mining, explained the benefits of providing all business users with the possibility to obtain valuable insight into complex data through easy-to-use data mining capabilities that enable predictive analysis – with just a few mouse clicks.

    Donald Farmer, Principal Program for Microsoft SQL Server Data Mining, stated: “Predictive analysis offers a simple but persuasive promise: to discover new understanding from your existing data. However, too many users find standard data mining methods daunting, and the results are too often cryptic. At Microsoft, we aim to bring easy and approachable predictive analytics within reach of every desktop. The Microsoft SQL Server 2005 Data Mining Add-Ins for Office 2007 does just that. They deliver actionable results with the full power of SQL Server Data Mining. Yet the task-driven interface ensures that the Excel user can feel quite at ease. The Data Mining Add-Ins for Office 2007 set predictive analytics free from their reputation for complexity. Now, at last, the information worker has access to the most powerful information techniques.”

    He added: “With the release of the Data Mining Add-Ins for Office 2007, companies will be able to benefit from data mining,” says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. “This new technology will allow all business users to gain new understanding through predictive analysis.The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services we know are of interest to the business intelligence community. The network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making us the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.”

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To listen to the interview visit the link http://www.b-eye-network.com/audio/spotlight_propackage_microsoft0407.html