The new blog published by Matthews Middleware Consulting started activity not long ago. The new blog Fraudulent Clicks is a central repository for developments in click fraud monitoring, investigation and reparation. Click fraud is the practice of clicking on a competitors pay per click advertisements from search engines such as Google or Yahoo. The purpose of this is two fold. Firstly there is a direct financial cost to the competitors as they have to pay for the click without the benefit of a sale from their e-commerce portals. The second outcome of click fraud is to allow a company to get their own pay par clicks higher on the search engines as the competitors advertising budget is wasted on invalid clicks. Click fraud is done either manually or via automated software known as click bots.

    Click fraud has become so pervasive that it has begun to significantly stunt the growth of Internet advertising. Given the global reach of the internet and e-commerce, the issue is not isolated to the United States. And while there are many differing views on the severity of the issue, no one can deny its existence.The first stage of your click fraud reparation process is to gather the appropriate evidence of a click fraud attack. The more detail you have, the more likely that your supplier will give a refund.

The information required is:

    * A brief description of why you think you have been the subject of click fraud
    * How much refund you think you are entitled to
    * Date and time of attack
    * Campaign details
    * IP addresses of problem hosts

    Google request much of the data already mentioned above, but without the value of the suspected fraud. I would advise completing my form and sending this to the Google operative who contacts you during the subsequent inquiry. Yahoo, the second placed search engine has a special name for a click fraud investigation and that is a "Click Investigation". To obtain start an investigation, go to your search marketing account and click on customer support link at the top of the page.

For more information visit http://www.fraudulent-clicks.com.