The leading provider of end-to-end digital signage software, Scala, announced that, in order to enhance their brand and provide a better customer experience, Bank Zachodni WBK S.A. has deployed a Scala digital signage network.

Bank Zachodni WBK S.A. (BZ WBK) was formed in 2001, as a result of a merger between Bank Zachodni WBK S.A. and Wielkopolski Bank Kredytowy SA. With funds in excess of PLN 2 billion and assets totaling PLN 25 billion, the bank is one of the five largest in Poland.

BZ WBK, to ensure its leadership position in the banking industry, needed to enhance its brand and present a modern image to its customers. The proposed solution was a Corporate TV network located in bank centers throughout the country and managed from a central location. BZ WBK's Corporate TV provides dynamic messaging to customers about products and services available in the bank. Deployment was synchronized, throughout the network, with corporate re-branding of the bank branches.

Searching for a stable software platform with a global footprint, BZ WBK started to investigate modern communication solutions in 2006. Scala InfoChannel® proved to be, during the long process of verification, the most suitable solution among a number of other international and local digital signage applications.

BZ WBK deployed, with the help of DDS Poland, a Scala Certified Partner located in Gdansk, Poland, a stable, reliable, centrally managed Corporate TV network able to control a large number of screens throughout its banking enterprise. From the beginning BZ WBK planned to implement its Corporate TV network in all of its bank centers. Each bank center has two screens; one displaying information about products and services and dynamic stock exchange data on the other.

Using an ADSL infrastructure, BZ WBK's Corporate TV is centrally managed by bank employees who develop branded content and distribute it over the Corporate TV network. Deployment for 420 bank centers, including over 1000 screens, is scheduled to be finished by the end of 2008.