The pioneer in Content Delivery Networks (CDN) for interactive broadcasting, BitGravity, Inc., announced a suite of products that offers Internet media properties the ability to protect their copyrighted content from the growing number of pirating technologies without disruption to the customer experience, called BG Secure.

Making it impossible for media companies to prevent the volume of illicit material posted on Web sites, Technologies that enable users to copy video from the Internet without permission have become readily available. With tools that are free on the Internet and require a single click of the mouse to copy content, both progressive downloads and streaming media are susceptible to pirating. Ripper technologies either tap into the stream and simply divert it or pull the content from the cache.

CTO and co-founder of BitGravity, Barrett Lyon, said: “Current downloading standards used across the media and broadcast industries have actually aided content pirates, because when you have a standard protocol, there’s only one code to crack”. “Now in this escalating ‘arms-race’ between pirating technologies and the content distributors trying to protect their intellectual property, the pirates have cracked that code and are winning.”

However companies have been slow to adopt more robust DRM solutions exist in the market, because in addition to being costly, their requirements of a client download and heavy client processing impede user adoption, which is the number one priority for consumer sites. Simply do not exist solutions that provide iron-clad protection without sacrificing the end-user experience.

With the announcement of a suite of security products for companies desiring the highest level of anti-piracy protection, BitGravity is making it possible for media companies to take back control over their content:

    * By utilizing a dynamic protocol that prevents flash-based streams from being saved and retrieved from a user’s hard drive, StreamGuard is a patent-pending technology that provides iron-clad security for streaming video.
    * SecureAccess limits access to content based on IP address, geo blocking, browser type, expiry time, URL, cookies and other parameters by providing each customer with multiple unique keys.
    * CacheControl eliminates content on the client and prevents easy copying of files stored in cache.

The primary innovation is BitGravity’s patent-pending Dynamic Security Protocol™ (DSP), which unlike existing standards cannot be reverse-engineered and then replicated across the Internet in an easy manner for mass use. DSP randomizes the downloading content instead of providing a single, persistent stream, rather than relying on an easily decipherable static protocol. Determining a fixed method for capturing content is impossible with DSP, because its creating a random sequence of content “puzzle pieces” that are not re-assembled until they reach the media player. Content providers can ensure, with BG Secure, that their content is not left on the cache, unplayable if recorded, and provided in a way that doesn’t degrade the end user’s experience. The service is easily integrated and affordable, since BG Secure is integrated into BitGravity’s award-winning distribution network.