Full service provider for electronic software distribution and reseller management for software vendors, Avangate, joins the 2008 edition of Infosecurity Europe, between 22nd and 24th of April. The Avangate team is sharing, in booth D166 and during one-to-one meetings, know-how and first-hand experience on what antivirus software vendors need to grow their business and increase revenue.

Sales manager at Avangate, Laurentiu Ghenciu, notes: "At Avangate we know what it takes to sell security solutions - after developing the RAV antivirus, selling 10 million licenses online and through a global network of 60 distributors, we gathered hands-on knowledge on what security software vendors need for a profitable business".

The commercial success, in the security industry which is a highly competitive one, comes from the advantage one gets from using the right sales tools.

With an active presence in various industry associations like AISIP, ASP, ISDEF, or SIP, Avangate launched, in 2005, the eCommerce platform Avangate®, followed in 2006 by ARMS (Avangate Reseller Management System), and has been continuously involved in community discussions on web promotion with articles, postings, presentations.

Identifying new partners and assessing the existing ones' performance, from Avangate experience, with the ARMS solution, it takes 4-6 people to manage 60 global resellers as well as the business development of the company. This means less burden on profit as well as quality time spent to grow business instead of just maintaining it.

A cost-effective solution able to centralize relations with distribution partners, to manage licenses and payments, is the key, and it is the essence of Avangate ARMS partner relationship management system, integrating 24/7 communication and payments, license and order management, license renewals and an extended list of tools supporting both reseller's and vendor's processes.