64 Percent Of All U.S. Searches In March 2007 Made Trough Google

    Hitwise is the online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

    The company announced that the Google accounted for 64 percent of all US searches for the four weeks ending March 31, 2007. Yahoo! Search, MSN Search and Ask.com each received 22, 9 and 3 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 5 percent of U.S. searches. For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

    Bill Tancer, general manager of global research at Hitwise, stated: "Google's growth shows no signs of slowing. Despite capturing the majority of searches in the U.S., and in light of competitor’s improvements, Google’s market share of executed searches continues to grow, exceeding 10 percent growth year-over-year.”

The percentage of US Searches Among Leading Search Engine Providers are:

www.google.com            64.13%
search.yahoo.com         21.26%
search.msn.com         9.15%*
www.ask.com                        3.48%

The primary way Internet users navigate to key industry categories remain the search engines. Comparing March 2007 to March 2006, Travel, News and Media, and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

In addition, the Category Upstream Traffic from Search Engines and Google, March 2007 is:

 Health and Medical       43.27%
Travel     30.79%         +17.32%
Shopping and Classifieds     25.35%
News and Media     21.09%
Entertainment     21.01%
Business and Finance     15.75%

For more information you can visit the link http://www.hitwise.com/datacenter/ . Here you can find data samples featured are from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behavior of more than 10 million Internet users in the US.